Mak'em Smile is a new initiative created by Sunderland BID which will see staff from various service industries recruited and trained as ambassadors to ensure visitors get a friendly reception.

Sunderland BID will deliver a range of projects to meet the aims and objectives set out in the business plan that will make a real difference to the city centre.

Autumn edition out now. Read it here.

Through consultation with businesses the BID priorities have been set out to deliver positive change and improvements for a prosperous city centre economy.

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