About the BID

Wearmouth Bridge Sunderland

Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone.

Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.

Our Priorities

Market Square Sunderland

City Pride

We all want a city centre we can be proud of. Our aim is to strengthen pride, change perception and see to it that the city centre is a welcoming, safe, clean and attractive environment for businesses and visitors.

Chinese New Year celebrations in Sunderland

City Promotion

We will continue to raise the profile of Sunderland City Centre through the BID brand. Creating marketing activities, events and promotions campaigns to attract visitors and give local residents a reason to stay closer to home. 

BID Voice

City Voice

The BID provides a collective voice for businesses and will work on your behalf to get your views heard and influence positive change in the city. By working together, we can all make a real difference and improve Sunderland City Centre’s trading environment.

The BID Team

Chief Executive Sharon Appleby

Sharon Appleby

Chief Executive
Kirsty Currie Operations Manager

Kirsty Currie

Operations Manager
Roberta Dambrauskaite

Roberta Dambrauskaite

Marketing and Events Manager
Amy Nunn

Amy Nunn

Marketing and Events Assistant
Hena Syeda Ahmed

Hena Syeda Ahmed

Executive Assistant & Office Administrator
Kayleigh Derbyshire

Kayleigh Derbyshire

Marketing and Communications Assistant

BID Directors

Alan Patchett


Karen Eve

Centre Director - Bridges Shopping Centre

Councillor Graeme Miller

Leader of Sunderland City Council

David Place

Director - Richard Reed Solicitors

Allison Thompson

Director - Ashmore Consulting

Graeme Thompson

Pro Vice Chancellor - University of Sunderland

Ian Wong

Director & Manager - Asiana Fusion Restaurant

Mario Jaconelli

Director - Lofthouse & Partners

Brian Logan

Consultant - Baldwins Chartered Accountants

Chris Poulton

Managing Director - Martin & Co

Steve Walker

Managing Director - Stagecoach North East

Nik Chapman

General Manager - The Cooper Rose

Alex Kirtley

Managing Director - H&J Kirtley Property / QC Space Ltd

Judith Quinn

Vice Principal - Sunderland College

Marie Nixon

Theatre Director - Sunderland Empire

Councillor Claire Rowntree

Deputy Leader and Portfolio Holder for Environment and Transport

Steve Davison

Chief Operating Officer - Sunderland AFC

Julie Harrison

Regional Manager - Gregg's PLC