About the BID

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Wearmouth Bridge Sunderland

Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone.

Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.

Our Priorities

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Market Square Sunderland

City Pride

We all want a city centre we can be proud of. Our aim is to strengthen pride, change perception and see to it that the city centre is a welcoming, safe, clean and attractive environment for businesses and visitors.

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Chinese New Year celebrations in Sunderland

City Promotion

We will continue to raise the profile of Sunderland City Centre through the BID brand. Creating marketing activities, events and promotions campaigns to attract visitors and give local residents a reason to stay closer to home. 

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BID Voice

City Voice

The BID provides a collective voice for businesses and will work on your behalf to get your views heard and influence positive change in the city. By working together, we can all make a real difference and improve Sunderland City Centre’s trading environment.

The BID Team

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Sharon Appleby

Sharon Appleby

Head of Business Operations
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Kirsty Currie

Kirsty Currie

Operations Manager
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Natalie Dellow

Natalie Dellow

Marketing and Communications Coordinator
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Roberta Dambrauskaite

Roberta Dambrauskaite

Operations Coordinator

BID Directors

Alan Patchett

Chair

Andrew Bradley

Centre Director - Bridges Shopping Centre

Councillor Graeme Miller

Leader - Sunderland City Council

Councillor Michael Mordey

Deputy Leader - Sunderland City Council

David Place

Director - Richard Reed Solicitors

Lucy Malarkey

Deputy Director - Gentoo

Raymond Reynolds

Retail Director - Greggs

Allison Thompson

Director - Ashmore Consulting

Graeme Thompson

Pro Vice Chancellor - University of Sunderland

Ian Wong

Director & Manager - Asiana Fusion Restaurant

Tony Davison

Managing Director - SAFC

Mario Jaconelli

Director - Lofthouse & Partners

Brian Logan

Consultant - Baldwins Chartered Accountants

Chris Poulton

Managing Director - Martin & Co

Ben Phillips

Theatre Director - Sunderland Empire Theatre

Ben Wall

Business Owner - INDEPENDENT

Steve Walker

Managing Director - Stagecoach North East