Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone.
Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
Our Priorities
City Pride
We all want a city centre we can be proud of. Our aim is to strengthen pride, change perception and see to it that the city centre is a welcoming, safe, clean and attractive environment for businesses and visitors.
City Promotion
We will continue to raise the profile of Sunderland City Centre through the BID brand. Creating marketing activities, events and promotions campaigns to attract visitors and give local residents a reason to stay closer to home.
City Voice
The BID provides a collective voice for businesses and will work on your behalf to get your views heard and influence positive change in the city. By working together, we can all make a real difference and improve Sunderland City Centre’s trading environment.
