People | Sunderland BID



BID Team

Image of Sharon Appleby
Head of Business Operations
Sharon is the face of the BID and she focuses on engagement with our city centre businesses and partnership working with stakeholders in the city. She also works regionally and nationally with other BID;s and organisations to make sure Sunderland is part of...
Operations Manager
Kirsty provides a first point of contact to city centre BID levy payers, whilst managing the delivery of Sunderland BID projects, such as Street Rangers, attractive streets and Shop Watch. She also works closely with the police and other agencies around crime...
Marketing & Communications Coordinator
Natalie delivers innovative and exciitng marketing and communications projects to ensure the city centre is promoted in the best way. She is our resident social media guru and works with the businesses to help promote everything that's on offer in the city...
Photo of Roberta Dambrauskaite
Operations Coordinator
Roberta works closely with Kirsty and co-ordinates city centre events. She ensures BID programmes are current and relevant to the city.  This is helping to showcase Sunderland as a destination for people to come and enjoy themselves, spend money with our...
Image of Lee Taylor
Street Ranger
Lee provides an enhanced cleaning service within the city centre and offers a rapid response service to businesses in the city centre. You will find him our and about everyday talking to businesses and the publc about what's going on.  Lee's sharp wit and...

BID Directors

Centre Director
Bridges Shopping Centre
Sunderland City Council
Sunderland City Council
The Looking Glass / Pandora Sunderland
Deputy Principal & Deputy Chief Executive
Sunderland College
Richard Reed Solicitors
Deputy Director
Retail Director
Chief Executive Officer
Director & Principle Consultant
Ashmore Consulting
Pro Vice Chancellor
University of Sunderland
Director & Manager
Asiana Fusion Restaurant