People | Sunderland BID



BID Team

Image of Sharon Appleby
Head of Business Operations
Sharon comes to the BID team after spending 14 years as the Head of Marketing and Communications at Gentoo Group, steering the organisation through a period of growth and diversification.  Her many acheivements include rebranding the former Sunderland Housing...
Business Manager
Kirsty is a vital cog in the BID Sunderland team, bringing with her an impressive track record working with top level executives across a range of companies to managing multi-strand complex projects.   Her valuable experience in both the public and private...
Marketing & Communications Manager
Ensuring that the BID campaigns and initiatives are communicated to businesses and the public falls at the feet of Gemma – and she’s more than up to the job.  The role involves managing strategic communication and day to day tactical activity for Sunderland...
Photo of Laura Hartland-Adams
Events & Operations Manager
Laura comes to the BID team with years of experience in events management, administration and sales. Born on Teesside, she has worked across the North East and in Ireland, involved in the creation of high profile and memorable events in both the public and...

Executive BID Board

Gary Hutchinson
Managing Director
Chrysalis Leisure Group
Gary Hutchinson is the current Managing Director of Chrysalis Leisure Group former commercial director of Sunderland AFC, and chair of Sunderland Business Group, a partnership that was the driving force behind the creation of Sunderland Business Improvement...
Allison Thompson
Director & Principle Consultant
Ashmore Consulting
Allison is Ashmore Consulting’s Director and Principal Consultant. She previously held executive positions as Marketing Director, Chief Operating Officer and HR Director at Northern Rock, playing a key role in leading the bank through considerable change...
Andrew Bradley
Centre Director
Bridges Shopping Centre
Andy took up his first role in the retail industry at the Waterside Shopping Centre in Lincoln in 1991. He left in 1996 to take over as Campus Manager of the new Lincoln University Campus the first purpose built university in the UK in over 25 years. After...
Director / MD
Pandora Jewellery / Rough Diamond Entertainment
Harry has worked in Sunderland city centre as a trader for over 22 years, running the family business Collinson’s Jewellers and Pandora Sunderland. With a passion for the independent businesses of Sunderland he has also been chair of the Sunderland City...

BID Directors

Vice Chancellor and Chief Executive
University of Sunderland
Serendipity Tea and Trinkets Tea Room
Deputy Principal & Deputy Chief Executive
Sunderland College
Sunderland City Council
Sunderland City Council
Immediate Past President
Age UK Sunderland
Richard Reed Solicitors
Retail Director
Divine Time (North East) Ltd
Director & Manager
Asiana Fusion Restaurant