Priorities

The Sunderland BID Business plan established 6 main priorities that would help the BID achieve their overall goal which is to drive footfall and increase dwell time & spend.

The City Council and its partners have a £500 million capital investment programme that is changing the landscape and bringing...
Family in Market Square
Although Sunderland is one of the UK’s safest cities, the BID aims to help reduce crime further and, as a result, increase...
The BID will help to improve the cleanliness and visual appeal of the city centre.
Thursday Late Night Shopping
The BID will enable businesses of all sizes in the city to benefit from a livelier evening economy.
To be a successful city centre business, it’s crucial that your customers can find you – and it’s just as important for visitors...
The BID is a private sector-led initiative driven by the needs of city centre businesses. It will form a strong voice for...