Access All Areas

Access All Areas

To be a successful city centre business, it’s crucial that your customers can find you – and it’s just as important for visitors, workers and those using the city centre for leisure and events. The BID will help make getting around Sunderland city centre easier and improve the flow of footfall through better signage, access and communication.

You Said
  • The current access and signage can be confusing for city centre visitors and needs to be clearer to help people find their way around the city.
  • More maps and guidance are needed to help people understand the city centre attractions offer.
  • Better access is needed to major stores with drop off points.
We Will
  • Install large maps around the city centre and look at using more innovative technology to display important messages.
  • Develop a location phone app featuring retail, restaurants, pubs and places of interest.
  • Produce a printed street map or city centre guide and a regular events guide.
  • Deploy street rangers to help welcome and direct visitors during major events.
  • Influence decision makers to create better sign posting of one-way systems and improve the quality and consistency of existing signs.
  • Work with car park owners to install more signs in car parks to inform residents and visitors.
  • Work with the charity and voluntary sectors to help shape access to the city centre for all members of our community