A city to be proud of

A city to be proud of

The BID will help to improve the cleanliness and visual appeal of the city centre.

You Said
  • There is a general perception that Sunderland is a clean city centre. However, empty or dilapidated buildings can create an impression of neglect.  
  • More could be done to tackle litter dropping, vandalism, and other anti-social behaviour. 
  • There is limited awareness among city centre businesses of the council’s existing cleaning and maintenance services, such as the rapid response Helpline. 
  • The city centre could benefit from more greenery and floral displays. 
We Will
  • Develop and maintain a pocket parks programme to brighten areas of the city centre and encourage a spread of floral displays and window boxes at commercial premises. 
  •  Work with absent landlords to improve the visual appearance of empty or closed premises. 
  • Campaign to change litter-dropping behaviour and promote the case for more recycling points, small bins and ashtrays. 
  • Hold designated environmental/clean-up days involving the public, businesses and city centre communities. 
  • Work with businesses and the council to raise awareness of existing services, and how businesses can access rapid responses and support.