Invigorating the evening economy

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Invigorating the evening economy

The BID will enable businesses of all sizes in the city to benefit from a livelier evening economy.

You Said
  • We need to attract a broader range of visitors, including families, into the city centre in the early evening. 
  • We need to develop a stronger early evening offer and encourage existing businesses to tailor opening hours to visitor needs. 
  • The cost of parking in the evening can deter people from coming into the city centre. 
  • The long walking distances between key areas of the city centre can limit movement of people around the city in the evening. 
We Will
  • Develop a series of themed festivals and events, such as music, food and sporting activities, to attract families and a broader variety of age groups.
  • Encourage city centre workers to stay in the city after 5pm through quality campaigns and promotions. 
  • Lead an effective marketing programme to promote the evening offers to a wider audience. 
  • Work with city centre businesses to introduce parking offers after 5pm. 
  • Encourage greater use of public transport and look at new transport forms for short journeys such as tuk tuks and bicycles.