Putting Sunderland on the map

Putting Sunderland on the map

The City Council and its partners have a £500 million capital investment programme that is changing the landscape and bringing new and exciting prospects for the city. The BID will be at the heart of promoting a programme of quality and sustainable events throughout the year to attract a wide range of visitors - including families -creating a positive image for Sunderland and bringing real benefits for city centre businesses.

You Said
  • City centre businesses could capitalise more from the current range of events. 
  • Existing events need more and wider marketing. 
  • More festivals and events are needed to attract new visitors and audiences. 
  • Improved co-ordination of public transport could make events more accessible. 
We Will
  • Support new events and festivals that widen the appeal of the city centre’s entertainment offer to a wider audience including families. 
  • Improve the marketing of city centre events including a regular ‘listings’ guide. 
  • Online, social media, and other technology to encourage visitors into the city centre. 
  • Create a BID brand for all consumer facing projects to become a badge of quality in the public mind. 
  • Create cultural food and drink events involving local businesses and restaurants. 
  • Work with partners to develop an enhanced Markets offer. 
  • Introduce parking offers for events and work with partners for better co-ordination and routing of public transport. 
  • Work with event organisers to improve the co-ordination and impact of existing events.