A safer city centre

Family in Market Square

A safer city centre

Although Sunderland is one of the UK’s safest cities, the BID aims to help reduce crime further and, as a result, increase footfall.

You Said
  • The negative perception of safety in Sunderland is deterring some visitors, particularly in the evening. 
  • The lack of confidence in safety and security is made worse by streets being quiet, particularly backstreets and after dark. 
  • In some areas there is a high fear of crime linked to anti-social behaviour. 
  • The evening entertainment offer is located in a variety of areas across the city centre, which are not easily linked by walkways and accessible transport. 
We Will
  • Introduce street rangers to provide a warm welcome to the city centre during major events, help guide visitors and tackle anti-social behaviour. 
  • Improve communications to better connect businesses, police, CCTV operators, street rangers and pubs. 
  • Hold a regular city centre security forum to share crime intelligence and liaise with the police and crime prevention groups. 
  • Apply for Purple Flag status, a nationally recognised quality standard for city evening economies. Purple Flag can create real benefits including a raised profile, improved public image, attract more visitors and increased spend.  
  • Work with taxi companies and the council to evaluate optimum use of taxi marshals and temporary taxi ranks to support the events programme. 
  • Work with public transport providers and taxi companies to improve information and access to services. 

We’re Doing