10 x 10 Project | Sunderland BID

10 x 10 Project

10 x 10 Project

The 10 x 10 project, which launched in February 2016, paired businesses with creatives who would work collaboratively to solve a problem or challenge that the business was facing.  In line with the core projects that the BID are working on during 2016, the brief for the BID’s partner artist was to design and deliver a project that would make use of a vacant property in a way that would add to vibrancy in the city centre.

Working in partnership with Breeze Creatives, the BID identified 27 Fawcett Street, formerly the Pilgrim Pub, as the property that would be the ideal location for the vacant property project.  As part of the 10 x 10 project a business plan was created outlining a short and long term plan for delivery. Having presented at the “Dragons Den” style board, the BID and Breeze were selected as one of the winners and are now working on the delivery of the project utilising the £7,500.00 prize fund.

A programme of three events - Athenaeum Nights - has been designed to add vibrancy to evening economy activities on Thursday nights in November:


Thursday 10: Dylan Shields Exhibition

Dylan Shields is an artist predominantly focused on sculpture, investigating the relationship between traditional, narrative painting and contemporary materials. Exploring the relationship between art history and its context in modern society, highlighting the forgotten narratives of old masters. Re-examining the moral context through the medium of cardboard and parcel tape.

Thursday 10: The Barlow Series

Working with the North East Photography Network (NEPN) Breeze Creatives will produce a lecture based on the contributions of Joseph Swann.  Taking place in the same room, the event will recreate the lecture that inspired Swan’s lightbulb. 

Thursday 17: Babble

A performance event showcasing collaborative works from poets, technologists and dancers; highlighting the commitment from Breeze to the development and retainment of young artists.


Each of the events will be timed to take place after Christmas launch activities, encouraging those interested in the creative industries to remain longer in the city centre.