It was a case of Enter the Dragon when Sunderland city centre welcomed the Far East to the North East for its annual Chinese New Year celebration.
Thousands of people turned out for the festivities on Sunday 25 February, organised by Asiana owner Ian Wong and supported by the BID.
Always looking to disperse cultural activity across the city, the Bridges shopping centre was chosen as this year’s location – offering an elevated stage and space for a range of activities: traditional lion dance, instrumental performances, calligraphy and more.
Reported feedback from Bridges retailers showed an entirely positive reaction to hosting the event within the centre. In particular, one store announced +34% in trade with many more declaring increased footfall and sales. Footfall as a whole rose +9% on last year.
When asked about the event, Ian said: ““It was a fantastic day and I’m very grateful to the BID as we couldn’t have don’t it without them.”
91% of surveyed Bridges retailers want to see more events happening in the city centre.
87% of surveyed Bridges retailers would like to get involved with future events.
20k reached through Facebook event and social media promotion