Mak'em Smile is a new initiative created by Sunderland BID which will see staff from various service industries recruited and trained as ambassadors to ensure visitors get a friendly reception.
Staff from a variety of businesses, inlcuding the city's pubs, shops, restaurants, taxis and hotels will be given the opportunity to take part in a training course where they will be given information about how to get the best out of the city, covering things like where to eat, things to do and local history.
Each ambassador that completes the training will receive a pin badge, Mackem dictionary and certificate. Every ambassador will also receive a weekly email with information that they can then share with their customers.
As an ambassador they will be expectd to:
Know more than others
Know where to acquire relevant information
Know how to communicate with customers
The training will leave them:
Inspired to promote the city
Energised and enthused
Proud to be an ambassador
Wating to go and tell others
Proud of their city
With the info and tools to give a Mak'em Smile welcome
The scheme will support the company's customer services objectives and provide a FREE training course for employees. Staff will meet the most up to date information of what is happening in the city and be able to share this within internal teams. Business will be promoted to all of the ambassadors and therefore helping to promote what each business has to offer from a genuine source.