Sunderland's very first Eat Drink Sunderland Restaurant Week was launched last year - running for nine days from Saturday 24 September - Sunday 2 October 2016, and showcased a great range of eateries within Sunderland's city centre and surrounding areas.
As a result of its success, we are pleased to announce that the initiative will once again be taking place between Saturday 11 – Sunday 19 March 2017.
We know the Restaurant Week concept works. It attracts a greater volume of customers during the week and helps to raise awareness – particularly via social media – among a wider audience who may visit the restaurants that partake outside of the week. It’s not a short term hit – it can influence diners for weeks afterwards.
For people outside of Sunderland, we want to show them the variety and quality on offer. We want to raise the bar – demonstrating that we have great restaurants with a strong enough offer to attract an audience with money to spend.
MARKETING,PR & COMMUNICATIONS
Flyers – 6,000 x A5 Double sided
Vibe Magazine - advertorial in 10th edition magazine
Table Tents – 900 x Full colour tents
Newsletters – BID Bulletin, Consumer Newsletter, Bridges
Posters - 300 x A4 | 300 x A3 | 150 x A2 | 12 x A1 | 6 x A0
Social Media – Experience It Here, Instagram & stakeholders
Supplements – Vibe Magazine, Journal Culture Magazine
Coverage from Bloggers – Luxe, Plain Sarah Jayne, That's Peachy & more