Restaurant Week - March 2018 | Sunderland BID

Restaurant Week - March 2018

Restaurant Week - March 2018

North east foodies turned out in force to support Sunderland’s fourth Restaurant Week, as the event attracted more diners than ever before from Saturday 17 to Sunday 25 March. 

Figures compiled by Sunderland Business Improvement District, which created the event, showed that around 15,000 people participated in the event – equating to an amazing £280,000 boost to the local economy and 6.33£ growth on last year's offer.

Restaurants which took part were full of praise for the initiative and believe it is a huge asset to the city.

“As far as we’re concerned it was a great success,” said Joe Smith, operations director of Pub Culture which runs the Engine Room restaurant at The Fire Station.

“We not only had lots of our regulars visit but I’d say about 40 per cent were people who had never been to us before.

“We are 100 per cent behind Restaurant Week and will absolutely not hesitate to support it again in the future.”

His words were echoed by Ian Wong, owner of Asiana, which has participated in all the events to date.

“Each Restaurant Week seems to get busier and busier,” he said.

“We are always very busy at weekends any way, but we saw footfall at quieter times in the week – from Sunday to Wednesday – double.

“What we also noticed was that customers had travelled from further afield to dine with us, which was great. We are very pleased with how the week panned out and how well received Restaurant Week is.”          

Sunderland Restaurant Week aims to give people from Wearside and further afield the chance to dine out for less - whilst increasing customers, sales and the vsiisbility of all city centre eateries. 

To find our more about Sunderland's Restaurant Week,s ee the attached file.

MARKETING, PR & COMMUNICATIONS 

Restaurant Week's marketing campaign is to promote the initiative using a variety of marketing channels to increase footfall, evening economu and dwell time in Sunderland city centre. 

Flyers - 4,000 x A5 Double sided 
Vibe Magazine - Double page spread 

Table Tents - 450 x Full colour tents
Newsletters - BID Bulletin, Consumer Newsletter, Stakeholders

Posters -  300 x A4 | 300 x A3 | 150 x A2
Social Media - Facebook, Twitter, Instagram, Stakeholders 

Supplements - Vibe Magazine, Sunderland Echo, Savour Magazine 
Coverage from bloggers - EAT SEE DO, Plain Sarah Jayne, & more 

Safari Supper Bloggers event
Press Releases

Digitial - Sunderland Echo, The Chronicle, Media Partners, Bloggers
Radio - Sun FM promo & advertising 

Big screen advertising - A19 & Whitemare Pool roundabout 
Organic promo from businesses 

                                                   

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