Christmas in Sunderland Trail

Christmas in Sunderland Trail

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Christmas Market Square Sunderland

THIS CHRISTMAS

GET READY TO SEARCH FOR ALL THINGS FESTIVE AND BRIGHT 

From Thursday 19 November you can find your favourite festive characters hidden around Sunderland city centre - but wait, there's another surprise! 

You will find a combination of fun illuminated displays alongside our Augmented Reality characters in the form of an outdoor community trail for all. 

The Christmas in Sunderland trail can be downloaded via a bespoke app on to any smartphone, which will guide you to the various locations across Sunderland city centre.

The Christmas in Sunderland trail and app will be available from Thursday 19 November until 3 January 2021.

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All we want for Christmas is you

HOW TO GET INVOLVED

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Canopy on Keel Square

Download the app

You will be able to download the 'Sunderland Experience' app from your app store from Thursday 19 November.

You will find seven Augmented Reality characters alongside some beautifully street decorations!

You will be able to use exciting augmented reality technology alongside a GPS enabled map which tracks your location in real-time, to discover the city centre like never before.

Capture and share moments with family and friends as you interact with our fun virtual characters and physical installations along the route in a safe, socially distanced way.

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Christmas Trail Map

PLEASE NOTE

You will find the app on the apple store and google play please search for 'Sunderland Experience'.

If you have already downloaded the 'Sunderland Experience' app you may need to update or refresh it.

If you haven't downloaded it -

For IOS download it on your phone from the app store - HERE

For Android download it on your phone from the google play store - HERE

Unfortunately, some phones are just not AR compatible, which is why we have a mixed trail of light installations and AR Christmas characters for you to enjoy.

STAYING SAFE, WHILST ON THE TRAIL

Please ensure you adhere to the current government COVID-19 restrictions when using this app and being out and about in the city centre. 

Be aware of others around you, exercise caution regarding the safety of your mobile phone device and, when engaging with the real and virtual installations and characters. Always make sure you retain your distance from other participants and be aware of the potential slips, trips and falls when observing content on your mobile device.

No information regarding yourself or your use of the app will be stored or shared, so any use of the app is completely private and it is up to you if you want to share any photos you capture via social media or sign up to any newsletters or communications.

OFFERS TO BE FOUND

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Beauty HQ

Beauty HQ TREATMENTS

Get amazing brows with £10 off your first HD BrowSculpt treatment.

FIND OUT MORE

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Costa Coffee

Costa Coffee

Buy one get one free on all small drinks.

FIND OUT MORE

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 Bou-chique

Bou-chique CLOTHING

10% discount to all instore and online purchases with a code XmasBid10.

FIND OUT MORE

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Flowers by Jennifer

Flowers by Jennifer

Receive 10% off with any purchase.

FIND OUT MORE

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Port Independent

PORT INDEPENDENT

20% off when you spend over £40 on clothes and/or beers.

FIND OUT MORE

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Coffeehaus.

Coffeehaus. Treats

Enjoy a free hot drink with any purchased bake over £2.

FIND OUT MORE

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Harry's Game Shack

HARRY'S GAME SHACK

Claim 25% off your gameplay.

FIND OUT MORE

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Port Bierhaus

PORT BIERHAUS

20% off when you spend over £40 on beers and/or clothes.

FIND OUT MORE

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Sunderland Bowl

Sunderland Bowl

Claim a Festive Family Deal for £34.99 instead of the usual price of £70.

FIND OUT MORE

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Pop's Candy

Pop’s Candy Sweet Shop

Receive 10% off with any purchase.

FIND OUT MORE

THE CHRISTMAS IN SUNDERLAND APP

Our Christmas in Sunderland trail has been designed for you to enjoy the city centre in a safe and socially distanced way. There are 13 festive surprises to be found around the city. There are 6 beautiful light installations and 7 virtual augmented Christmas characters to discover at locations across the city.

Use the map in the app to find and capture each one. Stay safe out there and have a wonderful time!

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Christmas Tree
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Reindeers

FAQ for SUNDERLAND EXPERIENCE APP

Is the app free?

Does the app use lots of battery?

 

 

Does the app take a long time to download?

 


Is the app family-friendly?

 


How do I know where I'm going?

 


How do I get access to, and use the local retail offers?

 


How do I use AR?

 


Can I share the characters on social media?

 

Yes, the app is entirely free and has no in-app purchases.

Game-based and AR (Augmented Reality) apps do use quite a lot of battery, so make sure your device has a full charge before you embark on your trail. Perhaps make sure someone else in your group has a device with them in case the battery runs low, and you need a phone to coordinate your return home!

The app will download with a four or 5G connection but, because of the AR, it is quite large. We recommended you download the app where you have a WIFI connection if at all possible.

Yes. However adults should use their judgement, but we believe the app is appropriate for children aged at least six years and up. For young children, please ensure the app is used with the supervision of an adult. 

GPS has been used to track your location within the City Centre. On the map view, you’ll see an icon moving along the trail route (the icon is you!) and this will help you find your way along the trail and identify where the real and virtual surprises are hiding.

After you’ve successfully found a surprise, the app will notify you of an offer. The app will store your offer in the offers section of the main menu, see ‘Sign Up & My Offers’ which includes details of how to redeem the offer.

AR places a digital character into the real world setting in front of you. The app will automatically open your camera view to trigger the digital monsters. It will look for a flat surface to put the character onto so please follow the instructions carefully and point your device at the floor before looking at and enjoying the virtual characters.

Yes. The app lets you capture an image of your character once you’ve found it. Try and catch a great photo of your or a family member with the surprises and share your favourite pictures online using @sunderlandexperience #ChristmasinSunderland