Elmer in Sunderland


Elmer's Great North Parade is the follow up to the highly successful Great North Snowdogs trail held in 2016.

The free art trail in support of St Oswald's Hospice arrives in Sunderland on Wednesday 21 August - Friday 1 November, featuring 50 uniquely decorated Elmers to view across the North East.

Little Girl Dressed as Elmer on Chair

Download the app!

Search for 'Elmers Great North Parade' on the App Store (Apple) and Google Play (Android) and download for just 99p.

Input each big Sculpture's unique 4 digit code to unlock milestones and rewards.

Make sure you say 'YES' to notifications when you install the app to receive Parade updates and announcements.

Great North Parade App


Spot all 50 Elmer sculptures and 114 little Elmers with the Great North Parade trail map. 

Don't forget to download the trail app in the Apple or Android app store.

Each sculpture has a unique code to enter in the app, unlocking rewards and milestones - can you find them all?

Pick up your Trail Map in Sunderland:

  • The Bridges, Sunderland 
  • Beacon of Light, Sunderland 
  • Downeys Fish & Chips, Roker 
  • The Hideout, Whitburn
  • St Oswald's Shop, Sunderland

Don't forget!

Once you have found all the herd in the North East and ticked them off an official trail map or unlocked them on the app, visit The St Oswald’s Hospice Shop which is on 59 High Street West, Sunderland SR1 3DP to claim your prize.

About Our Artist

Julia set up Julia Dobson Design & Illustration in 2002 and has worked with a diverse range of companies from many sectors. 

Illustration has been part of Julia's business but alongside that, she also writes and illustrates stories for Children. 

Her design for Elmer's new coat is made of bright colours. He's a bold little Elmer that will hopefully make people smile and like David McKee's books, celebrates diversity.

Julia Stafford - Elmer Artist
Sunderland Elmer Trail Launch

What's On

We'll keep you up to date with activities happening around the sculptures in Sunderland so you don't miss the fun! 

Elmer the Elephant in foliage

10 Prizes across 10 Weeks

The Sunderland Herd have worked together to provide some treats for you to win and share with your friends & family.

Elmer LBoO


The Little Book of Offers has herded together tons of deals and discounts for you to enjoy while visiting the 7 sculptures in Sunderland.