News from the BID

SUNDERLAND BID has strengthened its Board, with a number of new appointments from key organisations across the city.

The pioneering Sunderland City Gift Card is proving a huge success – giving the local economy a £40,000 boost within weeks of it launching.

New research commissioned by the seven North East councils reveals how people across the region feel about Covid-19 and local restrictions - with over ha

The arrival of a revolutionary new app in Sunderland, backed by a Dragon from the TV Show BBC Dragons’ Den, is aiming to help give retailers in the city a huge boost.

Sunderland shoppers can now find new ways to support local, independent traders, thanks to the city signing up to a trailblazing scheme.

The team behind an initiative to support Sunderland’s local economy has hit out at tv’s financial expert advice on

Businesses can treat clients and colleagues this Christmas, to a gift card that lays a whole city at their feet.

Sunderland's the Bridges is giving retailers and shoppers a much-needed boost, with plans for extended opening hours until Christmas.

A city wide gift card scheme launched in Sunderland to encourage shoppers to buy local has had a huge response from businesses.

The run-up to Christmas may be different this year – but there’s still plenty of opportunity for festive fun in Sunderland.

Sunderland businesses in the sectors that have been hardest-hit by the latest local restrictions and national lockdown can access a new round of financial suppor