Sharon Appleby

Sharon is the face of the BID and she focuses on engagement with our city centre businesses and partnership working with stakeholders in the city. She also works regionally and nationally with other BID's and organisations to make sure Sunderland is part of the relevant conversations as we work through some unprecedented times. 

She is passionate about what she does and recognises the opportunities BIDs represent in a city centre. She has an impressive track record of delivery from her experience working in Sunderland over the last 20 years. 

Sharon has delightful twin girls, Katherine and Charlotte, who have completely taken over her life and transformed it into a pretty hectic one!