[email protected]
0191 722 1002

Sunderland BID Ltd
The Yard
Sunderland
SR1 3AW

IT’S HAPPENING
IN SUNDERLAND

We are creating a vibrant city with opportunities for everyone.

Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland – all in one place.

    WE’RE IMPROVING
    SUNDERLAND

    We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.

    These priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.

    PRIDE

    We are changing perceptions and building civic pride in our city centre, enhancing and celebrating the unique character and appeal of the seafront by ensuring our city is a welcoming, safe, clean, and attractive environment for everyone.

    City Pride

    Seafront Pride

    VOICE

    We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland’s trading environment as well as amplifying the needs, concerns, and aspirations of our city businesses.

    City Voice

    Seafront Voice

    PROMOTION

    We raise the profile of Sunderland as a destination regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.

    City Promotion

    Seafront Promotion

    AFFILIATE
    MEMBERSHIPS

    All businesses and organisations benefit from the work we do in Sunderland.

    Therefore, we have extended many of the benefits our levy payers enjoy to other businesses iaround Sunderland by creating an Affiliate Scheme.

    All businesses can partner with Sunderland BID to help shape a bright future for our city in a non-voting capacity. Affiliates of the BID will not be able to join the BID’s Board of Directors, but you can enjoy appropriate services and get involved in relevant projects and campaigns.

    Join Today
    Women laughing in Hays Travel Retail Strategy Event
    Two pink-haired women on stilts dressed as cupcakes with a family getting a photo with them
    Kayleigh Derbyshire & Hena Ahmed laughing and drinking coffee in Sunniside Sunderland
    Karen Williamson speaking to businesses at the Retail Strategy Event

    WE ARE
    YOUR BIDS

    Sunderland’s Business Improvement Districts (BIDs) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city with opportunities for everyone.

    Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future, expanded to include Sheepfolds and launched the Seafront BID.

    WHAT IS
    GOVERNANCE?

    Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.

    In the case of Sunderland BID, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.

    Find Out More

    LATEST EVENTS

      • SUNNISIDE
        FOOD MARKET

        24 January 2026

        Pop-up community market supports new and emerging food and drinks businesses across the North East.

        From brewers, bakers, and deli-stores to world-class street food vendors, our north-east food and drink traders are delighted to bring themselves to your doorstep.

        Find Out More

      • Sunderland Cocktail
        Week 2026

        30 January 2026

        It’s that time of year again — Sunderland Cocktail Week is BACK!

        Find Out More
      • Sheepfolds Stables

        Sheepfolds
        Stables Market

        7 February 2026

        Artisan food and drink market, in conjunction with Local Heroes, will be held on the second Sunday of each month going forward. Visitors can wander around the many stalls and purchase from a range of local independent traders offering the very best produce, from crafted gifts to specialist breads and cakes, organic vegetables, charcuterie and more!

        Find Out More

      • Jazz Sundays
        @ The Fire Station

        15 February 2026

        With The Michael Young Trio

        Residents: Michael Young (piano/keyboard), Paul Grainger (bass) and Abbie Finn (drums)

        Find Out More

      • Jazz Sundays
        @ The Fire Station

        15 March 2026

        With The Michael Young Trio

        Residents: Michael Young (piano/keyboard), Paul Grainger (bass) and Abbie Finn (drums)

        Find Out More

      • Jazz Sundays
        @ The Fire Station

        19 April 2026

        With The Michael Young Trio

        Residents: Michael Young (piano/keyboard), Paul Grainger (bass) and Abbie Finn (drums)

        Find Out More

      • Bridgerton Themed Afternoon Tea
        @ The Grand Hotel

        7 June 2026

        As you sip and socialise with your afternoon tea, be serenaded by
        the captivating voice of Amber Cox, whose live performance
        will transport you to the grand ballrooms of the Bridgerton era.

        Find Out More