Sunderland's Business Improvement District
Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
Elmer in Sunderland
Elmer's Great North Parade, the follow up to the highly successful Great North Snowdogs, arrives in Sunderland - featuring 50 uniquely decorated Elmers to view across the North East.
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.