IT’S HAPPENINGIN SUNDERLAND
We are creating a vibrant city with opportunities for everyone.
Access invaluable business support, learn about how our city is developing, access an array of fantastic events and see everything that’s #HappeningInSunderland – all in one place.
WE’RE IMPROVING
SUNDERLAND
We are working to create a city we can all be proud of. Our priorities ensure our goals are met and we are accountable for the promises we make.
These priorities represent our driving force to build a safe, clean & attractive environment, to ensure our city business voices are heard at the highest levels, and to raise Sunderland’s profile regionally and nationally.
PRIDE
We are changing perceptions and building civic pride in our city centre, enhancing and celebrating the unique character and appeal of the seafront by ensuring our city is a welcoming, safe, clean, and attractive environment for everyone.
VOICE
We provide a robust and collective voice for our businesses at the highest level to make good things happen to improve Sunderland’s trading environment as well as amplifying the needs, concerns, and aspirations of our city businesses.
PROMOTION
We raise the profile of Sunderland as a destination regionally and nationally and create a year-round programme of city-wide marketing activities, high-profile events, and promotional campaigns.
AFFILIATEMEMBERSHIPS
Therefore, we have extended many of the benefits our levy payers enjoy to other businesses around Sunderland by creating an Affiliate Scheme.
All businesses can partner with Sunderland BID to help shape a bright future for our city in a non-voting capacity. Affiliates of the BID will not be able to join the BID’s Board of Directors, but you can enjoy appropriate services and get involved in relevant projects and campaigns.
WE ARE
YOUR BIDS
Sunderland’s Business Improvement Districts (BIDs) is a collaborative effort driven by businesses, united under a single vision: to create a vibrant city with opportunities for everyone.
Since our inception in 2014, we have injected over £6 million into enhancing the city centre. Through the backing of our levy payers, business stakeholders, and essential partners, we have formulated a pragmatic and attainable blueprint for the future, expanded to include Sheepfolds and launched the Seafront BID.
WHAT IS
GOVERNANCE?
Governance might seem a boring and dry subject, but actually, it can be fascinating and hugely dynamic as it consists of the processes, policies and laws which will affect how an organisation is managed.
In the case of Sunderland BIDs, the processes and policies are directed and controlled by our Board of Directors to ensure that performance and risk are managed effectively.
LATEST EVENTS
World Cup @
STACK Seaburn10 June 2026
STACK is the BEST place to enjoy the 2026 World Cup, so join us:
- 10th June – England vs Costa Rica @ 21:00
- 11th June – Mexico vs South Africa @ 20:00
- 14th June – Germany vs Curacao @ 18:00
- 14th June – Netherlands vs Japan @ 21:00
- 15th June – Spain vs Cape Verde @ 17:00
- 15th June – Belgium vs Egypt @ 20:00
- 17th June – England vs Croatia @ 21:00
- 22nd June – Argentina vs Austria @ 18:00
- 23rd June – England vs Ghana @ 21:00
- 27th June – Panama vs England @ 22:00
Make sure to get yourself down to the STACK Seaburn!
Art, Craft, and
Graze Market13 June 2026
The Art, Craft & Graze Markets are all about slowing down, having a wander, and meeting the people behind the work.
Come along to browse handmade pieces, discover local artists and makers, and enjoy a chat with the creatives themselves.
Expect:
Original artwork & handmade crafts
Locally made gifts & home décor
Fresh bakes, savoury treats & artisan produce
A relaxed atmosphere filled with creativity
Whether you’re curious, collecting, or just fancy a relaxed morning out, there’s plenty to explore, taste, and enjoy.
Grab a coffee from the coffee caribe pod, take your time, and support Sunderland’s small businesses and creative community.
Beach Yoga
@ Seaburn Promenade13 June 2026
Views, fresh air, yoga, relaxation.
Yes please! We live in a BEAUTIFUL part of the world and there is nothing better than a yoga session overlooking the ocean.
Sheepfolds
Stables Market14 June 2026
The artisan food and drink market will be held on the second Sunday of each month going forward. Visitors can wander around the many stalls and purchase from a range of local independent traders offering the very best produce, from crafted gifts to specialist breads and cakes, organic vegetables, charcuterie and more!
Celebrate Father’s Day
@ The Bridges20 June 2026
Father’s Day is just around the corner and the Bridges has everything you need to make him smile.
From thoughtful gifts and favourite brands to last-minute treats, you’ll find plenty of inspiration for every type of dad.
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Beach Yoga
@ Seaburn Promenade20 June 2026
Views, fresh air, yoga, relaxation.
Yes please! We live in a BEAUTIFUL part of the world and there is nothing better than a yoga session overlooking the ocean.
World Cup Party
@ Sheepfolds Stables27 June 2026
The World Cup is almost here and we’re teaming up with @Sportuno to host a series of events for every England game throughout June and July!
Expect live entertainment, interactive games, competitions and plenty of prizes as we come together to cheer on the Three Lions.General admission tickets are £7.50 and include:
A complimentary can on arrival
Access to all games and entertainment
Live screening of the match
Makers &
Bakers Market4 July 2026
A fantastic variety of handpicked artisan local gift shopping stalls located in the Bridges Shopping Centre in Sunderland.
Stalls include handmade gifts, art, delicious homebakes, gourmet sweet treats, photography, keepsakes, pet accessories, pamper products and so much more!Entry is free.
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Beach Yoga
@ Seaburn Promenade4 July 2026
Views, fresh air, yoga, relaxation.
Yes please! We live in a BEAUTIFUL part of the world and there is nothing better than a yoga session overlooking the ocean.
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Beach Yoga
@ Seaburn Promenade11 July 2026
Views, fresh air, yoga, relaxation.
Yes please! We live in a BEAUTIFUL part of the world and there is nothing better than a yoga session overlooking the ocean.
