Sunderland's Business Improvement District

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Wearmouth Bridge

Welcome to Sunderland

Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.

Elmer in Sunderland

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Elmer's Great North Parade, the follow up to the highly successful Great North Snowdogs, arrives in Sunderland - featuring 50 uniquely decorated Elmers to view across the North East.

About the BID

Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.

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