Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
CORONAVIRUS BUSINESS UPDATE
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This information is being regularly updated in line with latest Government guidance and advice.
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Featured Event
Rainforest Rascals
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Join us for stories, songs and crafts for toddlers in the Worlds Alive Gallery overlooking the Winter Gardens.
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Featured Event
Beautiful - The Carol King Musical
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Long before she was Carole King, the chart-topping music legend, she was an ordinary girl with an extraordinary talent.
Latest News
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SAFC SET TO TACKLE LONELINESS
11 August 2020
The official charity of Sunderland AFC, the Foundation of Light, is joining 31 EFL clubs as part of a nat
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SUNDERLAND SHOPPERS CONFIDENT ON CITY CENTRE SAFETY…
7 August 2020
Confidence is growing among Sunderland shoppers that they are safe in the city centre, according to a new survey.
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NEXT BRIDGES EXPANSION OPENS…
3 August 2020
Retail in Sunderland has received a boost, as leading store Next today (27 July) opens its new, expanded store.