Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
WEAR IN BUSINESS
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We have pulled together a package of business support and opportunities for city centre businesses.
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Rainforest Rascals
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Join us for stories, songs and crafts for toddlers in the Worlds Alive Gallery overlooking the Winter Gardens.
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Beautiful - The Carol King Musical
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Long before she was Carole King, the chart-topping music legend, she was an ordinary girl with an extraordinary talent.
Latest News
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SUNDERLAND TO PILOT TRAILBLAZING REAL TIME APP…
17 September 2020
A unique app which allows visitors and local people to navigate their way around attractions, hospitality and leisure venues is to be piloted in Sunderland befor
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TOP TECHNOLOGY TO BRING MONSTERS TO LIFE IN SUNDERLAND…
14 September 2020
A bunch of specially created virtual reality monsters will take Halloween in Sunderland to a whole new dimension.
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Northumberland College and Northumbria Police join forces
10 September 2020
Northumberland College has agreed a unique partnership with Northumbria Police which will increase students’ awareness of personal safety and encourage goo