Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
Summer in the City
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Who needs the beach or foreign shores when you can celebrate the warmer months in Sunderland’s Market Square - offering a complete hub of family activity this Summer in the City…
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Featured Event
Elmer in Sunderland
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From 21 August – 01 November 2019, Sunderland will welcome a spectacular art trail based on the much-loved children's character, Elmer the patchwork elephant.
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Featured Event
Lights Out
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It will be Lights Out at the city of lights, as Sunderland prepares to welcome the spookiest festival the region has ever seen.
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Latest News
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LAST CHANCE TO ENJOY WORKSHOPS AND GAMES AT THE POP UP PARK
22 August 2019
There's still time to make the most of the summer holidays in Sunderland, with a whole host of activities planned at the Pop Up Park.
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ELMER! WELCOME TO SUNDERLAND
19 August 2019
An ele-phantastic herd of Elmers are packing their trunks and heading for Sunderland – and the city has planned a fun-packed welcome for them.
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THE BRIDGES OPENS QUIET ROOM FOR SHOPPERS
19 August 2019
A leading North East shopping centre is taking steps to make itself more inclusive for its visitors with sensory issues, with a new dedicated calm space.<