Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
Elmer in Sunderland
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Elmer's Great North Parade, the follow up to the highly successful Great North Snowdogs, arrives in Sunderland - featuring 50 uniquely decorated Elmers to view across the North East.
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Featured Event
Sunderland Restaurant Week
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Ready to sink your teeth into one of the most exciting events on the city calendar?
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Featured Event
Lights Out
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It will be Lights Out at the city of lights, as Sunderland prepares to welcome the spookiest festival the region has ever seen.
Latest News
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FESTIVE CHEER HEADING TO SUNDERLAND THIS CHRISTMAS…
18 September 2019
Sunderland is set to receive the best seasonal gift ever, with a packed programme of entertainment to mark the festive season.
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LOVE ISLAND STAR HEADING TO THE BRIDGES
17 September 2019
Love is in the air for students heading to a popular Sunderland shopping night later this month, thanks to a very special guest.
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THE BRIDGES IS FLYING THE FLAG FOR SUNDERLAND PRIDE
16 September 2019
A Sunderland shopping centre is helping to paint the city in rainbow colours, when a popular LGBT+ festival returns later this month.<