Sunderland's Business Improvement District

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Wearmouth Bridge

Welcome to Sunderland

Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.

Summer in the City

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Who needs the beach or foreign shores when you can celebrate the warmer months in Sunderland’s Market Square - offering a complete hub of family activity this Summer in the City…

About the BID

Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.

Latest News

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Sunderland Sponsors with Elmer Sculpture

ELMER! WELCOME TO SUNDERLAND

19 August 2019
An ele-phantastic herd of Elmers are packing their trunks and heading for Sunderland – and the city has planned a fun-packed welcome for them.