Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
CHINESE NEW YEAR
Join us for a spectacular Chinese New Year as we celebrate the Year of the Rat.
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Featured Event
Beautiful - The Carol King Musical
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Long before she was Carole King, the chart-topping music legend, she was an ordinary girl with an extraordinary talent.
Latest News
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New staff set to support sunny outlook for travel firm
16 January 2020
A North East travel insurance specialist has added to its number with 10 new appointments as it gears up for growth in 2020.
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HOLOCAUST TOLD THROUGH CHILDREN’S EYES AT BRIDGES EXHIBITION
16 January 2020
A POP UP exhibition heading to Sunderland next week (25 January) will offer a unique insight into the Holocaust through the eyes of children.
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SUNDERLAND SHOPPING CENTRE BUCKS THE RETAIL TREND…
13 January 2020
SUNDERLAND’s the Bridges shopping centre is bucking the current retail trend, thanks to a number of innovative measures which are helping drive footfall and boos