Sunderland's Business Improvement District
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Welcome to Sunderland
Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.
SUNDERLAND RESTAURANT WEEK
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Ready to sink your teeth into one of the most exciting events on the city's calendar?
About the BID
Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.
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Featured Event
Rainforest Rascals
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Join us for stories, songs and crafts for toddlers in the Worlds Alive Gallery overlooking the Winter Gardens.
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Featured Event
Beautiful - The Carol King Musical
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Long before she was Carole King, the chart-topping music legend, she was an ordinary girl with an extraordinary talent.
Latest News
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SMASH HIT MUSICAL WAITRESS COMES TO SUNDERLAND
20 February 2020
Barry & Fran Weissler and David Ian present the first ever UK and Ireland tour of th
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ENTER THE DRAGON TO LAUNCH PARKINGPERX IN SUNDERLAND…
10 February 2020
A STAR of television’s Dragons’ Den is heading to Sunderland later this month (Feb) to encourage businesses to sign up for a scheme she invested in.
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HALLOWEEN WAS SCARILY GOOD IN SUNDERLAND…
5 February 2020
Sunderland is in good spirits, as a report reveals its first Halloween festival proved a huge boost for the city.