Sunderland's Business Improvement District

Wearmouth Bridge

Welcome to Sunderland

Welcome to Sunderland, our beautiful city by the sea. Find out what Sunderland BID are doing to create a vibrant city centre and opportunities for everyone.

Sunderland Gift Card

The new Sunderland Gift Card is a great way to give your loved ones, employees, colleagues and friends a treat of their own choosing – and support local business at the same time.

About the BID

Sunderland Business Improvement District is a business led, working partnership with one clear vision – to create a vibrant city centre and opportunities for everyone. Since 2014, the BID has invested more than £3m into the city centre and with the support of our business owners, stakeholders and key partners, the BID has developed a relevant and achievable plan for the future.


Find out how you can support your business through these uncertain times with our pick of digital training, initiatives and promotional opportunities...

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Latest News

Outdoor seating

Where to go 'Out Out' in April

8 April 2021
So April the 12th is coming and pubs and restaurants can open their outdoor facilities.  These venues have been busy reshaping, reforming and revitalising their outdoor spaces to ensure t